Reputation Archives

Reputation

Why brands must be prepared to stand by their inclusive values during Pride and beyond

If you’re going to get involved in a Pride campaign, sadly, you have to be prepared for a backlash. But we need those campaigns more than ever before. Homophobic and transphobic attacks are on the rise. Brands are experiencing a…

Tamara LittletonJune 21, 2023

Reputation

Is deinfluencing a threat to brands?

Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re influencing people to avoid certain brands or products, rather than…

Tamara LittletonMarch 31, 2023

Crisis Communications Reputation

Aligning your values to your behaviour can avoid a reputation crisis

A couple of years ago, I wrote a book on crisis communication, and I interviewed the amazing business psychologist, Gill Green, about what an organisation might do to trigger (inadvertently) a backlash against them. We talked about the relationship that…

Kate HartleyJanuary 12, 2023

Reputation

People don’t want pledges, they want action

There are several reminders in the news about the importance of living up to the promises and pledges we make. It’s easy for marketing departments to come up with the right set of messages – the ones that more and…

Gemma StoreyJune 23, 2022

Reputation

What to be aware of when working with influencers

We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start of the pandemic people were beginning to tire of seeing…

Gemma StoreyJanuary 29, 2021

Reputation

Does brand reputation matter?

Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The participants were not happy with Facebook, at all. It fell…

Gemma StoreyMarch 8, 2019

Reputation6

Why brands must be prepared to stand by their inclusive values during Pride and beyond

Is deinfluencing a threat to brands?

Aligning your values to your behaviour can avoid a reputation crisis

People don’t want pledges, they want action

What to be aware of when working with influencers

Does brand reputation matter?

Boeing: Too Big to Fail?

WJH Shorts: The BrewDog Controversy

WJH Shorts: The Anthropic Trump Feud

Trust in your brand builds crisis resilience

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