Reputation

Why brands must be prepared to stand by their inclusive values during Pride and beyond

3 years ago

If you’re going to get involved in a Pride campaign, sadly, you have to be prepared for a backlash. But we need those campaigns more than ever before. Homophobic and…

Is deinfluencing a threat to brands?

Reputation

4 years ago

Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re…

Aligning your values to your behaviour can avoid a reputation crisis

Crisis Communications, Reputation

4 years ago

A couple of years ago, I wrote a book on crisis communication, and I interviewed the amazing business psychologist, Gill Green, about what an organisation might do to trigger (inadvertently)…

People don’t want pledges, they want action

Reputation

4 years ago

There are several reminders in the news about the importance of living up to the promises and pledges we make. It’s easy for marketing departments to come up with the…

What to be aware of when working with influencers

Reputation

6 years ago

We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start…

Does brand reputation matter?

Reputation

8 years ago

Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The…

Reputation

Why brands must be prepared to stand by their inclusive values during Pride and beyond

Is deinfluencing a threat to brands?

Aligning your values to your behaviour can avoid a reputation crisis

People don’t want pledges, they want action

What to be aware of when working with influencers

Does brand reputation matter?

Learn more about our crisis training and immersive simulations.