Social Marketing4

Iceland’s palm oil promise runs into difficulties one month in Social Marketing

Iceland’s palm oil promise runs into difficulties one month in

The trouble with making a big splash about doing something to make your products more sustainable is that you have to actually do it. This week, the BBC decided to check up on Iceland’s promise to remove all products containing…

Kate HartleyJanuary 25, 2019

Nike and the importance of meaningful brand values Social Marketing

Nike and the importance of meaningful brand values

Any team can brainstorm a handful of values and stick them on the company website. It doesn’t mean the brand lives by them. Words are often easy, actions less so. When Nike decided to work with former NFL player, Colin…

Gemma StoreySeptember 14, 2018

Nike and the importance of meaningful brand values (Demo) Social Marketing

Nike and the importance of meaningful brand values (Demo)

Gemma StoreySeptember 14, 2018

Can humour be toxic to brands? Social Marketing

Can humour be toxic to brands?

There’s a big difference between funny and patronising - this is especially true for brands on social media. Of course, much of our humour is down to personal taste. What one person finds offensive, another may find side-splittingly funny. Being…

Gemma StoreyJanuary 9, 2018