How to help your employees navigate social media storms
Social media has created a whole new headache for brands and their employees, and many are still getting to grips with it. It’s an issue that’s become more prominent as…
Social Media Crisis
How consistent is your crisis messaging?
The adulterer’s website of choice, Ashley Madison, recently went through a significant reputational crisis when hackers cracked its database and stole the records of more than 37 million users (or…
Judging authenticity during a #smcrisis
According to a recent article on bbc.co.uk, during a crisis, the believability of a tweet is linked to how authentic and spontaneous it appears. Spontaneous tweets – ones that people…
The human-driven social media crisis
When people talk about social media crisis, what do they mean? The most serious crises are those that happen in the real world, and play out online. In this post,…
Communicating through the crisis
Communication is one of the key factors in getting through a crisis. At Polpeo, we help brands test their crisis communication plans through our social media simulations. Before social media,…