Gemma Storey, Author at Polpeo

Miracle on the Hudson: lessons in crisis leadership

In a recent episode of ‘What Just Happened?’, Kate and Tamara talked to psychologist, Gill Green, about the psychology behind the successful emergency landing of US Airways Flight 1549 on the Hudson River in January 2009. The plane suffered a…

Gemma StoreyJune 9, 2025

Podcast

Miracle on the Hudson River

In January 2009, US Airways Flight 1549 suffered a dual engine failure shortly after take-off from LaGuardia Airport due to a bird strike. Captain Chesley “Sully” Sullenberger and First Officer Jeff Skiles conducted an emergency landing on the Hudson River…

Gemma StoreyApril 24, 2025

Podcast

Culture of Fear: Lessons from the Harrods Abuse Scandal

This episode of “What Just Happened?” explores the widespread abuse committed by former Harrods owner Mohammed Al Fayed and its lasting impact on the Harrods brand. Decades of sexual assault allegations came to light after Al Fayed’s death in 2023…

Gemma StoreyApril 10, 2025

Crisis Management

Deepfakes & trust in the age of accessible AI

Deepfake frauds are the next step in social engineering attacks. They exploit our relationships, our trust in people – whether it’s Taylor Swift appearing to endorse Le Creuset or our CEO telling us to transfer some funds to a new…

Gemma StoreyApril 1, 2025

Podcast

The Arup Deepfake Scam

This episode of “What Just Happened?” explores the growing threat of deepfake technology in corporate settings. In 2024, a major incident involving engineering company Arup saw a finance employee tricked into transferring £20 million after a video call with deepfaked…

Gemma StoreyMarch 27, 2025

Podcast

SBM Offshore: Corporate Corruption, Whistleblowing, and the Fight for Justice

In this episode of “What Just Happened?”, hosts Kate Hartley and Tamara Littleton talk to the whistleblower at the heart of one of the biggest corporate bribery scandals in history, Jonathan Taylor. A former lawyer for SBM Offshore, Taylor uncovered…

Gemma StoreyMarch 12, 2025

The age of rage: how rage farming is harming brands

Bad news. Trolls have evolved. We’ve known for some time that social network algorithms favour emotive content that makes people want to act – whether that’s sharing, liking, subscribing, commenting or clicking on a link – the more engagement content…

Gemma StoreyFebruary 21, 2025

Crisis Communications

Why organisations need diverse crisis teams

Organisations that work to create more diverse cultures and hire diverse teams perform better than those that don’t. It’s something that researchers and analysts, like McKinsey, have reported for years. What’s interesting to consider is how this diversity helps organisations…

Gemma StoreyJanuary 27, 2025

Crisis Communications

The biggest brand crises of 2024

2024 saw some big crises for brands. Here is our pick of the biggest: Boeing’s bad year It was a(nother) bad year for Boeing. A 737 Max 9 lost a door plug mid-flight, whistleblowers have been speaking out about defects…

Gemma StoreyJanuary 15, 2025

Podcast

The TalkTalk Cyber Hack

The TalkTalk data breach of 2015 was one of the most high profile cybersecurity incidents in the UK. Initially attributed to sophisticated hackers and feared to have exposed the personal data of over 4 million customers, it was later revealed…

Gemma StoreyDecember 5, 2024

Gemma Storey

Miracle on the Hudson: lessons in crisis leadership

Miracle on the Hudson River

Culture of Fear: Lessons from the Harrods Abuse Scandal

Deepfakes & trust in the age of accessible AI

The Arup Deepfake Scam

SBM Offshore: Corporate Corruption, Whistleblowing, and the Fight for Justice

Why organisations need diverse crisis teams

The biggest brand crises of 2024

The TalkTalk Cyber Hack

Boeing: Too Big to Fail?

WJH Shorts: The BrewDog Controversy

WJH Shorts: The Anthropic Trump Feud

Trust in your brand builds crisis resilience

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