Gemma Storey, Author at Polpeo

The human-driven social media crisis

When people talk about social media crisis, what do they mean? The most serious crises are those that happen in the real world, and play out online. In this post, however, we’re going to look at pure social media crises…

Gemma StoreyMay 8, 2014

Communicating through the crisis (Demo)

Communication is one of the key factors in getting through a crisis. At Polpeo, we help brands test their crisis communication plans through our social media simulations. Before social media, a brand was likely to be the first person to…

Gemma StoreyMarch 20, 2014

Communicating through the crisis

Communication is one of the key factors in getting through a crisis. At Polpeo, we help brands test their crisis communication plans through our social media simulations. Before social media, a brand was likely to be the first person to…

Gemma StoreyMarch 20, 2014

Gemma Storey

Boeing: Too Big to Fail?

WJH Shorts: The BrewDog Controversy

WJH Shorts: The Anthropic Trump Feud

Trust in your brand builds crisis resilience

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