Tamara Littleton is co-founder of Polpeo, working with some of the biggest brands in the world, to prepare to deal with a crisis. She is also the exited founder of Social Element, an award-winning global social media agency now part of the MarketFully group.
Being confronted with having to deal with a crisis in our working lives can be terrifying. Humans have evolved to spot threats (even potential ones). And when we feel threatened…
If you’re going to get involved in a Pride campaign, sadly, you have to be prepared for a backlash. But we need those campaigns more than ever before. Homophobic and…
Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re…