When Dr David Dao was dragged off a United Airlines flight in 2017, there was international outrage. For anyone who doesn’t know the story, he had been selected to give…
Crisis Communications
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The first episode of our new Polpeo podcast, ‘What Just Happened?’ explores the so-called ‘Tylenol Murders’ and subsequent mass product recall of Tylenol in the US by owners Johnson &…
Going into a crisis without a crisis strategy is a bit like saying, “I want to be a CEO by age 40”, but having no actual plan to get there….
In January, we looked at the risks that were top of mind for leaders in the coming year. But what are the reputational risks that comms leaders are worried about…
It’s been a crisis-packed year for brands. From failure in company culture or leadership, to sophisticated cyber attacks, here is our pick of the year’s crises, and what we can…
Like every month, June had its fair share of challenges for brands, but three things stood out for me – and they all involved backlashes. Brands backing down in the…
We’re living in a world that increasingly thrives on data. As consumers, we can only hope that once we hand our data over to an organisation, it will do everything…
I’ve worked with a lot of leadership teams to help them prepare for a crisis, often running simulation exercises alongside their communications teams or PR agencies. When I first talk…
A couple of years ago, I wrote a book on crisis communication, and I interviewed the amazing business psychologist, Gill Green, about what an organisation might do to trigger (inadvertently)…
The road to hell is paved with good intentions, or so they say. A brand might have the best intentions in its social content and marketing, but if it fails…