If you’re going to get involved in a Pride campaign, sadly, you have to be prepared for a backlash. But we need those campaigns more than ever before. Homophobic and…
Reputation
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Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re…
A couple of years ago, I wrote a book on crisis communication, and I interviewed the amazing business psychologist, Gill Green, about what an organisation might do to trigger (inadvertently)…
There are several reminders in the news about the importance of living up to the promises and pledges we make. It’s easy for marketing departments to come up with the…
We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start…
Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The…