There are several reminders in the news about the importance of living up to the promises and pledges we make. It’s easy for marketing departments to come up with the…
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Some people may think that it’s a bad idea for brands to apologise to their customers when they get something wrong. Doesn’t an apology imply blame? Couldn’t that have legal…
A regular star of the crisis simulations I write for Polpeo is someone I call AnarchySteve. For years, he’s been one of my go-to guys for causing simulation participants headaches….