Brands can’t always control how people use their products, but, as we saw with Snapchat in April, they still have to deal with the fallout when things go wrong. Other…
Brands
Custom Excerpt
Anyone who’s been involved in running a business will know that it’s impossible to completely eliminate risk. You can assess risk, and manage it, but you can’t eliminate it. Businesses…
February saw some big battles when it came to brands going through crises. For starters, the on-going fight between Apple and the FBI ramped up. The tech industry gets behind…
On 21st October 2015 customers of UK telecoms provider, TalkTalk, found that they couldn’t access their email, and the brand’s website was also down. The next day, TalkTalk announced that…
When a major credit checking agency (well, the major credit checking agency) experiences a data breach, it’s not just its reputation on the line, but that of its client. T-Mobile…
Yesterday, we saw the participant side of dealing with a social media crisis, today, I wanted to share observations from the other side of the simulation. Managing a social media…
Hardly a day goes by when some brand isn’t facing a reputational crisis. It’s to be expected; companies are comprised of people after all, and people are fallible. For some…
When a business is going through a crisis, one of the primary functions of its CEO is to steer it through the storm. But what if the CEO is the…
The Polpeo team had a great time running the simulation component of the Direct Marketing Association’s social media crisis workshop on 22/05/14. The participants battled to defend their fictitious brand,…
When people talk about social media crisis, what do they mean? The most serious crises are those that happen in the real world, and play out online. In this post,…