British pub chain JD Wetherspoon shut down all of its 900+ pub’s social media profiles this week, with the chairman, Tim Martin, citing a variety of reasons. Apart from his…
crisis
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Most crises are avoidable. Around ten years ago, my boss and I used to carry home back-up tapes of our server data. That way, if the office burnt down over…
According to a recent article on bbc.co.uk, during a crisis, the believability of a tweet is linked to how authentic and spontaneous it appears. Spontaneous tweets – ones that people…