Values aren’t about marketing, they’re about strategy. It’s easy for brands to say what people want to hear (and to switch messages once the political climate changes, as we’ve recently…
crisis comms
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In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.
We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start…