The adulterer’s website of choice, Ashley Madison, recently went through a significant reputational crisis when hackers cracked its database and stole the records of more than 37 million users (or…
crisis communication
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Last Thursday, Polpeo ran a crisis simulation at PR Week’s Crisis Communications conference. We were in good company. There were some very inspiring and thought-provoking speakers, talking candidly about their…
When I think of Starbucks’ #RaceTogether campaign, I think of it scrawled on a cup of Americano and picture a harassed barista trying to explain theories on race relations, while…
If you’re wondering what it’s like to be a participant at one of Polpeo’s simulations, read Casey Newton’s Verge article. He took part in our recent SXSW event, where a…
When a business is going through a crisis, one of the primary functions of its CEO is to steer it through the storm. But what if the CEO is the…
The Polpeo team had a great time running the simulation component of the Direct Marketing Association’s social media crisis workshop on 22/05/14. The participants battled to defend their fictitious brand,…
Communication is one of the key factors in getting through a crisis. At Polpeo, we help brands test their crisis communication plans through our social media simulations. Before social media,…