The subtitle to this post should be: “in a way that doesn’t blow up in your face”. No reasonable person expects brands to be perfect. Mistakes happen, it’s the response…
#smcrisis
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If you’ve ever wondered what a live social media crisis simulation would be like, now’s your chance to find out! The Polpeo team will be at this month’s Digital Download…
Issues that used to be dealt with between the customer and the organisation are now easily shared with the wider world. As a result, organisations need to be willing to…
Anyone who’s been involved in running a business will know that it’s impossible to completely eliminate risk. You can assess risk, and manage it, but you can’t eliminate it. Businesses…
February saw some big battles when it came to brands going through crises. For starters, the on-going fight between Apple and the FBI ramped up. The tech industry gets behind…
On 21st October 2015 customers of UK telecoms provider, TalkTalk, found that they couldn’t access their email, and the brand’s website was also down. The next day, TalkTalk announced that…
Yesterday, we saw the participant side of dealing with a social media crisis, today, I wanted to share observations from the other side of the simulation. Managing a social media…
Last Thursday, Polpeo ran a crisis simulation at PR Week’s Crisis Communications conference. We were in good company. There were some very inspiring and thought-provoking speakers, talking candidly about their…
When I think of Starbucks’ #RaceTogether campaign, I think of it scrawled on a cup of Americano and picture a harassed barista trying to explain theories on race relations, while…
If you’re wondering what it’s like to be a participant at one of Polpeo’s simulations, read Casey Newton’s Verge article. He took part in our recent SXSW event, where a…