The subtitle to this post should be: “in a way that doesn’t blow up in your face”. No reasonable person expects brands to be perfect. Mistakes happen, it’s the response…
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At 7:30pm on Sunday 9th April passengers aboard United Airlines flight 3411 started tweeting about an incident as they waited for take-off. Some tweeted the airline, others local news channels….
We’ve run a series of crisis simulations for the PRCA over the past two weeks (London 27 November, Edinburgh 28 November, Manchester 29 November and Bristol on 30 November). They…
Chipotle spent half of 2015 going through repeated crises as customers across America came down with illnesses. It had to deal with: E.coli outbreaks in Seattle (July 2015, five people…
When people talk about social media crisis, what do they mean? The most serious crises are those that happen in the real world, and play out online. In this post,…