Gemma Storey, Author at Polpeo

Judging authenticity during a #smcrisis Social Media Crisis

Judging authenticity during a #smcrisis

According to a recent article on bbc.co.uk, during a crisis, the believability of a tweet is linked to how authentic and spontaneous it appears. Spontaneous tweets – ones that people post in the moment, when events are unfolding around them…

Gemma StoreyJuly 15, 2015

Planning a social media campaign? Prepare your crisis plan Social Media Crisis

Planning a social media campaign? Prepare your crisis plan

When I think of Starbucks’ #RaceTogether campaign, I think of it scrawled on a cup of Americano and picture a harassed barista trying to explain theories on race relations, while simultaneously trying to keep the queue down, get everyone’s orders…

Gemma StoreyApril 1, 2015

Polpeo on The Verge Social Media Crisis

Polpeo on The Verge

If you’re wondering what it’s like to be a participant at one of Polpeo’s simulations, read Casey Newton’s Verge article. He took part in our recent SXSW event, where a packed room tried desperately to salvage the reputation of a…

Gemma StoreyMarch 24, 2015

Participate in a Polpeo crisis simulation at #sxswinteractive 2015 Social Media Crisis

Participate in a Polpeo crisis simulation at #sxswinteractive 2015

The Polpeo team is making final preparations for its social media crisis event at SXSW Interactive on Sunday. Participants will be able to take part in a full-scale social media crisis simulation, where our team of experienced social media and…

Gemma StoreyMarch 11, 2015

How can brands show that they’re listening during a crisis? Social Media Crisis

How can brands show that they’re listening during a crisis?

Hardly a day goes by when some brand isn’t facing a reputational crisis. It’s to be expected; companies are comprised of people after all, and people are fallible. For some crises, having the proper processes and procedures in place can…

Gemma StoreyOctober 28, 2014

Why campaigns are about their participants, not their creators Social Media Crisis

Why campaigns are about their participants, not their creators

When the creative team thinks up a campaign, it’s natural for the focus to be on creating a campaign that serves the audience’s needs and communicating the message that you want to get out there. Maybe you’ve also partnered with…

Gemma StoreySeptember 24, 2014

The CEO created crisis Social Media Crisis

The CEO created crisis

When a business is going through a crisis, one of the primary functions of its CEO is to steer it through the storm. But what if the CEO is the one creating the crisis, or their actions are making it…

Gemma StoreyJuly 1, 2014

Polpeo#smcrisis taster session at PRCA #digibites Social Media Crisis

Polpeo#smcrisis taster session at PRCA #digibites

We had a great time at the PRCA DigiBites session last week. Thanks to everyone involved for making it such a great experience! (Special thanks to our own Rob Koster for the awesome photos.) The Polpeo team headed over to the…

Gemma StoreyJune 2, 2014

Polpeo #smcrisis demo at #DMASocial Social Media Crisis

Polpeo #smcrisis demo at #DMASocial

The Polpeo team had a great time running the simulation component of the Direct Marketing Association's social media crisis workshop on 22/05/14. The participants battled to defend their fictitious brand, as it weathered a brutal social media storm. How did…

Gemma StoreyMay 22, 2014

The human-driven social media crisis (Demo) Social Media Crisis

The human-driven social media crisis (Demo)

When people talk about social media crisis, what do they mean? The most serious crises are those that happen in the real world, and play out online. In this post, however, we’re going to look at pure social media crises…

Gemma StoreyMay 8, 2014

Gemma Storey

Boeing: Too Big to Fail?

WJH Shorts: The BrewDog Controversy

WJH Shorts: The Anthropic Trump Feud

Trust in your brand builds crisis resilience

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