Gemma Storey, Author at Polpeo

May in crisis

It was another month full of brands dealing with (or, in some cases, avoiding dealing with) reputational crises. Here are three that caught our attention. When apologies come far too late Global consumer goods company, Reckitt Benckiser, owns several household…

Gemma StoreyJune 23, 2016

April in Crisis

Brands can’t always control how people use their products, but, as we saw with Snapchat in April, they still have to deal with the fallout when things go wrong. Other brands head into crises due to their own actions –…

Gemma StoreyMay 10, 2016

Crisis Communications

Crisis recovery: Chipotle

Chipotle spent half of 2015 going through repeated crises as customers across America came down with illnesses. It had to deal with: E.coli outbreaks in Seattle (July 2015, five people sick from an unknown source), and a further 12 states…

Gemma StoreyMarch 18, 2016

Crisis Communications

Brands in crisis: controlling the risk

Anyone who’s been involved in running a business will know that it’s impossible to completely eliminate risk. You can assess risk, and manage it, but you can’t eliminate it. Businesses need thorough risk assessments, but they also need crisis plans…

Gemma StoreyMarch 11, 2016

Crisis Communications

Brands in crisis: controlling the risk (Demo)

Anyone who’s been involved in running a business will know that it’s impossible to completely eliminate risk. You can assess risk, and manage it, but you can’t eliminate it. Businesses need thorough risk assessments, but they also need crisis plans…

Gemma StoreyMarch 11, 2016

Crisis Communications

February in crisis

February saw some big battles when it came to brands going through crises. For starters, the on-going fight between Apple and the FBI ramped up. The tech industry gets behind Apple Investigators want Apple to create software that would, in…

Gemma StoreyMarch 4, 2016

Responding to data breaches: how has TalkTalk done?

On 21st October 2015 customers of UK telecoms provider, TalkTalk, found that they couldn’t access their email, and the brand’s website was also down. The next day, TalkTalk announced that it had been hacked. Major national news outlets on television,…

Gemma StoreyDecember 1, 2015

How to handle a crisis when it’s really not your fault

When a major credit checking agency (well, the major credit checking agency) experiences a data breach, it’s not just its reputation on the line, but that of its client. T-Mobile USA has been dealing with a crisis not of its…

Gemma StoreyOctober 7, 2015

How to handle a crisis when it’s really not your fault (Demo)

When a major credit checking agency (well, the major credit checking agency) experiences a data breach, it’s not just its reputation on the line, but that of its client. T-Mobile USA has been dealing with a crisis not of its…

Gemma StoreyOctober 7, 2015

How consistent is your crisis messaging?

The adulterer’s website of choice, Ashley Madison, recently went through a significant reputational crisis when hackers cracked its database and stole the records of more than 37 million users (or so the hackers claim). The hackers said: “Avid Life Media…

Gemma StoreyJuly 29, 2015

Gemma Storey

Brands in crisis: controlling the risk

Brands in crisis: controlling the risk (Demo)

Boeing: Too Big to Fail?

WJH Shorts: The BrewDog Controversy

WJH Shorts: The Anthropic Trump Feud

Trust in your brand builds crisis resilience

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