Gemma Storey, Author at Polpeo

Crisis Communications

The five mistakes that shaped United’s crisis

At 7:30pm on Sunday 9th April passengers aboard United Airlines flight 3411 started tweeting about an incident as they waited for take-off. Some tweeted the airline, others local news channels. Several took pictures and video of the chaos on board…

Gemma StoreyApril 27, 2017

Crisis Communications Events

Book your place at Digital Download

If you’ve ever wondered what a live social media crisis simulation would be like, now’s your chance to find out! The Polpeo team will be at this month’s Digital Download in Islington, running a live crisis simulation focusing on the…

Gemma StoreyApril 7, 2017

Crisis Communications

Brands are more than their CEOs

On a business level, when it comes to reputation with clients, governments, media and the industry that they are in, CEOs (and their actions) carry a lot of weight. But what about their wider reputational impact? For example, I’m currently…

Gemma StoreyFebruary 28, 2017

Crisis Communications

Brands are more than their CEOs (Demo)

On a business level, when it comes to reputation with clients, governments, media and the industry that they are in, CEOs (and their actions) carry a lot of weight. But what about their wider reputational impact? For example, I’m currently…

Gemma StoreyFebruary 28, 2017

Crisis Communications

Brands & Politics: why it’s time to get involved

A regular star of the crisis simulations I write for Polpeo is someone I call AnarchySteve. For years, he’s been one of my go-to guys for causing simulation participants headaches. He’s arrogant, stubborn, opinionated and unyielding. Just when you think…

Gemma StoreyFebruary 1, 2017

Crisis Communications

How brands can safeguard their reputation in a post-truth era (Demo)

Years ago, I had a Homer Simpson #doh moment when I fell for, and re-shared, some inane Facebook post warning people of something dire and technology related. This post had been passed around my school friends like some kind of…

Gemma StoreyJanuary 20, 2017

Crisis Communications

How brands can safeguard their reputation in a post-truth era

Years ago, I had a Homer Simpson #doh moment when I fell for, and re-shared, some inane Facebook post warning people of something dire and technology related. This post had been passed around my school friends like some kind of…

Gemma StoreyJanuary 20, 2017

Crisis Communications

Book your place at Managed Networks’ Security Seminar

This month, Kate will be speaking at the Security Seminar, hosted by professional IT support services provider, Managed Networks. The seminar will focus on IT security and crisis management for businesses in the venue and entertainment sector. The event (held…

Gemma StoreySeptember 12, 2016

Crisis Communications

Help send Polpeo to #SXSWInteractive 2017

The digital world is already getting excited for what’s sure to be another great SXSW Interactive. Apart from being a great place for rising tech stars to shine, SXSW Interactive offers agencies, brands and individuals the opportunity to learn and…

Gemma StoreyAugust 19, 2016

Crisis Communications

July in crisis

Issues that used to be dealt with between the customer and the organisation are now easily shared with the wider world. As a result, organisations need to be willing to defend their internal guidelines, or flexible enough to listen to…

Gemma StoreyAugust 17, 2016

Gemma Storey

Brands are more than their CEOs

Brands are more than their CEOs (Demo)

Book your place at Managed Networks’ Security Seminar

Boeing: Too Big to Fail?

WJH Shorts: The BrewDog Controversy

WJH Shorts: The Anthropic Trump Feud

Trust in your brand builds crisis resilience

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