Hardly a day goes by when some brand isn’t facing a reputational crisis. It’s to be expected; companies are comprised of people after all, and people are fallible. For some…
Social Media Crisis
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When the creative team thinks up a campaign, it’s natural for the focus to be on creating a campaign that serves the audience’s needs and communicating the message that you…
When a business is going through a crisis, one of the primary functions of its CEO is to steer it through the storm. But what if the CEO is the…
We had a great time at the PRCA DigiBites session last week. Thanks to everyone involved for making it such a great experience! (Special thanks to our own Rob Koster for…
The Polpeo team had a great time running the simulation component of the Direct Marketing Association’s social media crisis workshop on 22/05/14. The participants battled to defend their fictitious brand,…
When people talk about social media crisis, what do they mean? The most serious crises are those that happen in the real world, and play out online. In this post,…
Communication is one of the key factors in getting through a crisis. At Polpeo, we help brands test their crisis communication plans through our social media simulations. Before social media,…