There’s a big difference between funny and patronising – this is especially true for brands on social media. Of course, much of our humour is down to personal taste. What…
authenticity
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We’ve run a series of crisis simulations for the PRCA over the past two weeks (London 27 November, Edinburgh 28 November, Manchester 29 November and Bristol on 30 November). They…
According to a recent article on bbc.co.uk, during a crisis, the believability of a tweet is linked to how authentic and spontaneous it appears. Spontaneous tweets – ones that people…