You might not be able to stop a crisis hitting, but you can control your brand’s reputation going into that crisis. Using a combination of long-term public relations work and…
reputation
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Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re…
A couple of years ago, I wrote a book on crisis communication, and I interviewed the amazing business psychologist, Gill Green, about what an organisation might do to trigger (inadvertently)…
There are several reminders in the news about the importance of living up to the promises and pledges we make. It’s easy for marketing departments to come up with the…
On a business level, when it comes to reputation with clients, governments, media and the industry that they are in, CEOs (and their actions) carry a lot of weight. But…
When a major credit checking agency (well, the major credit checking agency) experiences a data breach, it’s not just its reputation on the line, but that of its client. T-Mobile…
When a business is going through a crisis, one of the primary functions of its CEO is to steer it through the storm. But what if the CEO is the…
Communication is one of the key factors in getting through a crisis. At Polpeo, we help brands test their crisis communication plans through our social media simulations. Before social media,…