Bad news. Trolls have evolved. We’ve known for some time that social network algorithms favour emotive content that makes people want to act – whether that’s sharing, liking, subscribing, commenting…
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Social networks love posts that provoke strong emotions – these tend to be shared widely as we often can’t help but react to them. A like, an outraged quote post…
A debate has raged for some years now over whether or not social networks should ban anonymous accounts. As someone who’s on Twitter daily, I see a lot of abuse,…
Social media has created a whole new headache for brands and their employees, and many are still getting to grips with it. It’s an issue that’s become more prominent as…
British pub chain JD Wetherspoon shut down all of its 900+ pub’s social media profiles this week, with the chairman, Tim Martin, citing a variety of reasons. Apart from his…
There’s a big difference between funny and patronising – this is especially true for brands on social media. Of course, much of our humour is down to personal taste. What…
I don’t know about you, but I didn’t need research to tell me that we’re all a bit angrier than we used to be. But, research we have. BMB recently…
The subtitle to this post should be: “in a way that doesn’t blow up in your face”. No reasonable person expects brands to be perfect. Mistakes happen, it’s the response…
It’s not hard to understand why your team needs to train to deal with a crisis breaking on social media – one look at the news shows the power that…
At 7:30pm on Sunday 9th April passengers aboard United Airlines flight 3411 started tweeting about an incident as they waited for take-off. Some tweeted the airline, others local news channels….