We know that allyship, and acting in line with your values, isn’t easy. If those values are to support, work with, recognise and represent marginalised communities putting those values into…
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Bad news. Trolls have evolved. We’ve known for some time that social network algorithms favour emotive content that makes people want to act – whether that’s sharing, liking, subscribing, commenting…
Organisations that work to create more diverse cultures and hire diverse teams perform better than those that don’t. It’s something that researchers and analysts, like McKinsey, have reported for years. …
Everyone’s talking about ‘deinfluencers’ at the moment. It’s a huge trend on TikTok, but is it something brands should be worried about? Deinfluencers are really just influencers – only they’re…
Social networks love posts that provoke strong emotions – these tend to be shared widely as we often can’t help but react to them. A like, an outraged quote post…
In a crisis, there’s a real temptation to focus on the here and now. Our instinct is to go into survival mode. It’s hard enough to think about getting through the next 24 hours, let alone to think about what to do once the crisis is over.
We’re seeing some lifestyle and travel influencers being called to account for their foreign travels during a global pandemic. Many of us are in lockdown and even at the start…
Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The…
Any team can brainstorm a handful of values and stick them on the company website. It doesn’t mean the brand lives by them. Words are often easy, actions less so….
British pub chain JD Wetherspoon shut down all of its 900+ pub’s social media profiles this week, with the chairman, Tim Martin, citing a variety of reasons. Apart from his…