You might not be able to stop a crisis hitting, but you can control your brand’s reputation going into that crisis. Using a combination of long-term public relations work and…
trust
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At the Corporate Affairs Summit towards the end of last year, I heard Dr Steve Van Riel (Head of insight and innovation at Teneo) talk about what trust means to an organisation. He talked about the…
Deepfake frauds are the next step in social engineering attacks. They exploit our relationships, our trust in people – whether it’s Taylor Swift appearing to endorse Le Creuset or our…
While you can pay special attention to your team’s wellbeing during a crisis, one thing that’s a big help for people navigating tough situations is resilience. Resilience isn’t developed overnight….
Axios has released the results of the latest Axios Harris Poll 100 survey. It conducted the research by asking U.S. adults to rank companies based on their corporate reputation. The…
Years ago, I had a Homer Simpson #doh moment when I fell for, and re-shared, some inane Facebook post warning people of something dire and technology related. This post had…
Hardly a day goes by when some brand isn’t facing a reputational crisis. It’s to be expected; companies are comprised of people after all, and people are fallible. For some…