A couple of years ago, I wrote a book on crisis communication, and I interviewed the amazing business psychologist, Gill Green, about what an organisation might do to trigger (inadvertently)…
values
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There are several reminders in the news about the importance of living up to the promises and pledges we make. It’s easy for marketing departments to come up with the…
Any team can brainstorm a handful of values and stick them on the company website. It doesn’t mean the brand lives by them. Words are often easy, actions less so….
Social media has revolutionised the way we communicate, but it’s also caused some problems. Issues that shouldn’t touch a brand can become reputational crises within hours. Fringe groups use social…
A regular star of the crisis simulations I write for Polpeo is someone I call AnarchySteve. For years, he’s been one of my go-to guys for causing simulation participants headaches….